Sugarbush Resort section
Sugarbush advertising and posters: To kick things off, we developed a manifesto for
the campaign, with strong, inspirational copy, designs and photography that allowed
the reader to imagine themselves being part of the landscape and the action.
Sugarbush advertising and posters: Borrowing a turn-of-phrase from our founding fathers,
the copywriting and messaging put forth an impassioned point of view. The idea was to create
a unique idea that would stand out in the crowded world of ski and destination resort marketing.
Sugarbush collateral and video production: One of Methodikal’s strengths is being able to
come up with a big conceptual idea, and then execute it across an entire family of communications.
We’ve brought Be Better Here to life in collateral materials, video productions, trail maps,
advertising, websites, branded swag, and lots of other good stuff.
Sugarbush wedding brochure: Weddings are big business here in Vermont.
On this project, we brought the Be Better Here idea to life in an elegant
collateral piece that showcases Sugarbush’s amazing natural environment.
Sugarbush wedding brochure: The design and copywriting pulled cues from wedding invitations,
including velum paper and references to “something borrowed, something blue.”
Sugarbush wedding brochure: We purposely chose photography that made Sugarbush
feel like a refined-yet-exciting place to hold a wedding.
Sugarbush collateral design & copywriting: Even the trail maps are better here.
Sugarbush collateral design & copywriting: A boring brochure will quickly find its way into
the recycling bin. Instead, we created a 12-month calendar. It still delivers key messages and
drives customers to the Sugarbush website to book a vacation – and people will hang it on their
wall for a whole year, forming a deeper relationship with the resort.
Sugarbush video production: We also scripted, produced and directed a series of videos about the
resort, which lived online and were also sent out via DVD.
Sugarbush video production: Branded videos highlighted the
improvements at the resort and used a few well-known personalities
to tell the story.
Sugarbush collateral design & copywriting: One of the nice things about the campaign is that
it translated easily to four-season executions. Here’s the summer version of the calendar.
Sugarbush collateral design & copywriting
Sugarbush collateral design & copywriting: For Sugarbush’s 50th anniversary, we went with
a retro look, including the original logo and the old-school gondola.
Sugarbush collateral design & copywriting
Sugarbush collateral design & copywriting: The anniversary was also a chance to incorporate
some of the more emotional copy that we developed. Inspirational imagery of Vermont and the Mad
River Valley helped complete the story.
Sugarbush collateral design: Subtlety = goodness.
Sugarbush collateral design: This welcome kit doubles as a sales brochure. We came up
with the idea of inserting a postcard in the cover, which helps show seasonally appropriate
imagery, prevents the piece from becoming visually obsolete and gives guests a little
postcard to send home from their visit.
Sugarbush bumper stickers
Sugarbush golf advertising: The Sugarbush Golf Course is pretty spectacular, but there’s more
to the story in the summer. This advertising campaign introduces people to all that the Mad River
Valley has to offer when the snow melts.
Sugarbush advertising campaigns: With the new base facilities, Sugarbush was clearly aiming at
a more affluent audience. The new demographic represented a chance to have a deeper conversation,
thus these long-copy executions that ran in the New York Times and Wall Street Journal.
Sugarbush retail advertising campaign: While building the brand is important, resort
businesses will always need retail efforts too. Here, the Be Better Here idea is brought
to life in a simple, striking and emotional season pass advertising campaign.
Sugarbush poster design: A series of annual posters that help deepen the connection with Sugarbush’s loyalists.
Sugarbush poster design: A series of annual posters that help deepen the connection with Sugarbush’s loyalists.
Sugarbush poster design: A series of annual posters that help deepen the connection with Sugarbush’s loyalists.
Sugarbush advertising campaigns: With a twist on the “ski porn” you see in so many campaigns,
the idea here was to find a simple visual solution that would tell the story of Be Better Here.
Borrowing graphs and other visual cues, we were able to quantify the growth and happiness that
one can find on the slopes of the Green Mountains.
Sugarbush television advertising: The concept of evolution
helps pay off the Be Better Here campaign in this TV spot.
Sugarbush television advertising: It is the natural terrain
that makes you better? Or the man-made pampering? A TV spot
explores both sides of the argument.
Live. Laugh. Love.