Ski Vermont Section

Ski Vermont collateral and premiums: A selection of collateral and branded swag, all making use of the poster artwork we develop each year for the brand.

Ski Vermont poster: The inaugural Methodikal design.

Ski Vermont poster: Year 2

Ski Vermont poster: Year 3, in the trees.

Ski Vermont poster: Year 4

Ski Vermont poster: When Mike’s wife saw the design for year 5, she said, “It’s like that moment when you first see the hill and realize, “Yeah, we’re f***ing going skiing!’” Well said.

Ski Vermont poster: Year 6

Ski Vermont magazine: Each year, we design and publish a 64-page magazine for the Association. The longer format allows us to paint a richer picture of what’s going on here in winter, appeal to diverse audiences, and expose visitors to the people and stories that make Vermont so cool.

Ski Vermont magazine: Masthead design

Ski Vermont magazine: The great thing about the magazine is that each story demands its own look and feel. Here's an article on snow-inspired body art.

Ski Vermont magazine: Editorial design

Ski Vermont magazine: While the magazine needs to appeal to a broad audience, Mom’s are a huge part of the vacation planning process.

Ski Vermont magazine: Spotlighting Vermont’s localvore movement is a big part of the story now and an important way to support all those working farms you see on the way to the lifts.

Ski Vermont magazine: Editorial design

Ski Vermont magazine: Not only do we design the entire magazine, but we also write some of the content. For this one, we got to spend some quality time with Burr Morse, sugar maker and storyteller extraordinaire. Read the article here.

Ski Vermont Learn to Ski and Ride Posters.

Ski Vermont magazine: Editorial design

Ski Vermont magazine: Another feature we developed, trying to understand why skiing and riding mean so much to people. We interviewed a baker’s dozen of well-known Vermonters, and distilled their stories into the piece seen here. Read the article here.

Ski Vermont magazine: Editorial design

Ski Vermont logo design: We’ve helped Ski Vermont come up with a few brand extensions over the years, which help people develop deeper connections to the state. This logo design for Ski Vermont Farmhouse Chowder takes the typography we originally developed for the Ski Vermont posters and borrows from the barn iconography that people love about the Green Mountains.

Ski Vermont advertising:

Ski Vermont poetry magnets

Ski Vermont logo design: 40th Anniversary pat.ch

Ski Vermont directory

Ski Vermont cd: Tunes to rip it up by.

Ski Vermont tradeshow presence

Ski Vermont mobile app

Hey now.

SKI VERMONT

Ski Vermont (aka the Vermont Ski Areas Association) has been a client since back in Methodikal’s formative days. Several years ago, they came to us with a challenge: How to breathe new life into the Ski Vermont brand. We needed to find a way, through words and graphics, to convey the classic nature of Vermont skiing and snowboarding while also balancing the modern experience of vacationing here. The work had to appeal to a pretty broad audience too – everyone from a young skier or rider launching themselves in the park, to families trying to fit skiing into busy schedules and tight budgets, to older generations who still love to get out on the white stuff.

Years later, you can see our work throughout the Ski Vermont brand, including the magazine we produce and help write each year, the poster that’s become a totem for the state, and other brand extensions that serve to deepen people’s connection with the Green Mountains in winter.