IZ Style
IZSTYLE Section.
IZ Style
IZSTYLE poster design: Methodikal designed the graphic identity for the Winter Tour, which was brought to life in promotional posters, website graphics, branded merchandise and other executions.
IZ Style
IZSTYLE album artwork design: Methodikal designed the album artwork for this compilation CD, featuring bands associated with IZSTYLE.
IZ Style
IZSTYLE sticker designs: Each year, the Winter Tour encourages people to be more aware of their carbon consumption. Here a series of carbon offset stickers that we designed to help the cause.
IZ Style
IZSTYLE poster design: The following year the snowman got significantly more sinister. Melt is murder!
IZ Style
IZSTYLE t-shirt designs: Methodikal designed a series of branded t-shirts, taking visual cues from various elements of the website, Stefan Lessard’s artwork, and random other things that made us smile.
IZ Style
IZSTYLE t-shirt designs: Methodikal designed a series of branded t-shirts, taking visual cues from various elements of the website, Stefan Lessard’s artwork, and random other things that made us smile.
IZ Style
IZSTYLE t-shirt designs: Methodikal designed a series of branded t-shirts, taking visual cues from various elements of the website, Stefan Lessard’s artwork, and random other things that made us smile.
IZ Style
Yukon Kornelius logo design: Part of the IZSTYLE experience included the formation of Yukon Kornelius, a supergroup of sorts featuring folks from Dave Matthews Band, Guster, and Barenaked Ladies. Methodikal designed the band logo and identity.
IZ Style
Yukon Kornelius concert poster design: Methodikal designed the poster for the inaugural show. It’s not every project that leads to you hanging out backstage with Dee Snyder from Twister Sister, so there’s that.
The End
Completed with style.

IZ STYLE

IZSTYLE is a convergence of music, snow sports and environmental activism, all rolled into one big snowball. Founded by Stefan Lessard of Dave Matthews Band, the brand encourages environmental awareness while showing folks a good time on the slopes.

Methodikal has been involved in one way or another from early on. We helped with content development and editorial services on the original website, and then began refining the brand’s graphic identity and style as it established a series of annual tours. Overall the mission has been to keep things playful and stylish, encouraging people to come out to tour stops, interact with sponsors and environmental organizations, hear some quality music, and enjoy the good life in the mountains.